Mission

A company's mission statement is a short description of its goals, values, and objectives. It should be inspirational, realistic, and reflect the company's purpose and position in the world. A good mission statement can help employees stay focused and motivated, and reassure investors about the company's future.

Mission-driven companies can be more successful and have higher employee engagement. Employees who are passionate about their work are more productive and loyal, and are more likely to grow into high performers.