• Integrity always even without people watching.

• Trust your team, your partners and your customers.

• Delivery whatever you committed 

• 1999--2025: Promoting China made to International markets.

• 2026 -- xx  : Rooting at each market operates, growing together with local partners, growing ICV (IKTVA), generating more jobs to local communities. 

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• Creating value

Be Loyal

• Protect Company's Interest, assets, and Information.

Be Honest

• Act with honesty and Integrity. 

Be Accurate

• Keep complete and accurate business records.

Be Humble

• Being teachable, showing gratitude, admitting mistakes, listening well.